WHY WOULD LATINOS HOLIDAY IN LUCIA? 2013 BUDGET Pt 8

Sooo...these guys want to come here?!? Why?!? I don't get it.

Why would Latin Americans want to come to the Caribbean? Most of them are closer to the Equator than we are? They’re the only people in the world more tropical than West Indians.

But Sandals is spending $10m and GOSL is chipping in $2m to get the ascendant Latinos to spend their increasingly abundant dollars on a vacation to the Helen of the West. And also to boost travel in the summer.

It's also going to be important to market small properties to the island Frenchies, who are basically Lucians speaking French who want access to cheap Chinese products that are not allowed in Martinique because there are simply not good.

And to top it all off, the GOSL will give them a free night if they spend a week. Or something like that.

Sounds good. Almost makes you want to go to Martinique and buy a Lucian vacation. But of course, you are not that patriotic. You're only Lucian, after all.

 But why....

Why, we ask, would people from the equator visit St Lucia?

You know, these island people spend good money to vacation in America?
Crazy, huh?

They don't know either. But they're already coming. Check out the cruise ships and you will see that if the passengers aren't American or European, they are probably Latin American. Weird. But as long as they spend, who are we to judge? After all, we are tropical people who pay good money to vacation in America and England. Now that, is true mental madness. Redundancy intended.